The Dip by Seth Godin

The old saying is wrongÑwinners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointÑreally hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe youÕre in a DipÑa temporary setback that will get better if you keep pushing. But maybe itÕs really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guiltÑuntil they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youÕll get more